Updated: Dec 3, 2020
One aspiring entrepreneur asked « Which trait, according to you, is most important for being an entrepreneur? »
My answer? Faith. Faith is described as "complete trust or confidence in someone or something". When it comes to entrepreneurship, I believe that faith in your own core beliefs is the single most important trait. Ever.
Here is why:
« Entrepreneurship » is just a word that we use to qualify the activities of an individual who has a strong desire to manifest what he believes in freely, without relying on anyone else telling him to do something he does not believe in. Beliefs here range from the type of food you offer to the type of consulting services you deliver.
Entrepreneurs are people who believe their product/service is good and desired and who want to break free from any alternative that would constrain them to do something else than selling what they believe in.
Yes, we live in a world of beliefs and entrepreneurs are the artists of this world, the ones who have faith to share what they believe in with the rest of the world and who muster the courage to make it happen. Look around you. The chair, sofa, or bed you are sitting on is here because a long time ago, an entrepreneur strongly believed in the usefulness of a product that did not exist, and created it. Most likely we will end up going to Mars because Elon Musk, the idol of countless entrepreneurs, simply strongly believes in it.
Therefore, an entrepreneur is someone who strongly believes in making what is in their mind and heart happen, before it even exists, by courageously putting in the time, and without the certainty that it will work. This is why faith is the most important trait of being an entrepreneur.
Now, here is a very interesting fact. More than the services or products they create, entrepreneurs deliver an experience, they deliver an emotion. If we except the pure commodity market (.ie. cheap mass products created in China for a cent), people are not buying your service or product. They are buying an experience that is going to make them FEEL a certain way, in resonance with what they believe in. People buy iphones for $1000 because of the image that Apple projects and because they believe in what Apple believes. They want to be associated to/be a part of Apple’s beliefs. They buy a Starbucks cup of coffee $6 because they believe in what Starbucks believes. They feel proud to use a Starbucks mug at home (I have mine :) ) because it makes them feel a certain way, as a result of their beliefs. They buy a Tesla because they believe in what Elon Musk believes in.
Therefore, a great entrepreneur is someone who has faith in what they offer. They believe strongly in it, and they know it will resonate with other people who believe the same. They believe strongly in it and know they will deliver a great experience to any new potential clients.
This is where most businesses fail (95% of new businesses within 10 years). Most entrepreneurs aren’t crystal clear about what they believe in. They *think* they believe in a product or service enough to make it happen, but most of the time they fail for the simple reason that they, themselves, aren’t clear on their own core beliefs. There is no point trying to sell something that you do not believe in. People will sense it and walk away. There is no point embarking on a business just because you want fame or money. Those are extrinsic motivations. They are not attached to your core beliefs, these beliefs that make you who you are, these beliefs that make you SPECIAL. Because we all are special. And the beauty of entrepreneurship is that it offers us a chance not only to express our uniqueness into the world but also to inspire others to do so, to show them that YES, it is possible for them to manifest what they believe in.
So what are your core beliefs and how can you ensure to stand out from 99% of entrepreneurs out there and considerably maximize your chances to create a thriving business? Get to know your core beliefs and your most foundational strengths. Your most foundational strengths are the ones that you created throughout your life and that are deeply embedded in your subconscious mind. They emerged at the same time as your core beliefs. They are your natural talents, what you naturally do without even thinking of it. They are part of you at all times and will stick with you until your very last days on earth. An amazing tool I recommend you to take is the strengths finder assessment. It has been used for over 30 years. It is used by 85% of Fortune 500 companies for a good reason. The smartest companies understand that by knowing the core strengths of their employees, they will be able to maximize their potential, their productivity, and therefore their revenue.
If you want to know more about how you can drastically maximize your chances to create a successful business, by learning how to leverage your core beliefs and strengths in your business, simply contact me. It will be my pleasure to share with you a very powerful free ebook on 𝗵𝗼𝘄 𝗮𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝘂𝗻𝘀𝗵𝗮𝗸𝗮𝗯𝗹𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝘁𝗵𝗲𝗶𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗯𝘆 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗿𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀, 𝗰𝗼𝗿𝗲 𝗯𝗲𝗹𝗶𝗲𝗳𝘀, 𝗮𝗻𝗱 𝘀𝘂𝗯𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗺𝗶𝗻𝗱.